Branding takes your business and implants it firmly into your customer’s mind. Branding is what makes a consumer pick one identical product over another. Branding is vital.

Your brand can be your business name, your product or service name or a combination of both. It can encompass words, logos, sounds or even smells. In essence, it is the unique identifier of your product.

Brands are a key asset of your business and should be viewed as your most vital asset. In the UK in 2008, the top ten brands were valued at in excess of £60 billion – and that is purely a valuation of brand, not product.

Everys Brand Experience
Protecting your brand is very important. Our specialist solicitors have experience of advising a wide range of companies operating nationally and internationally on their brand protection issues. Everys' specialist intellectual

property solicitors have successfully applied for trade marks in the UK and Europe and have also protected existing Marks from new applications.

In addition, we have been involved with the licensing of trade marks, monitoring use and stopping unauthorised use of unregistered Marks on the internet.

How Everys Can Help Your Business
We work with your business and also your designers and other brand advisors to ensure, wherever possible, that your designs are protected. Our approach of working with designers and brand consultants means that Everys understands brand.

Can We Help?
We are sure you understand that protecting your brand is vital, and we hope you realise that choosing the right solicitors to assist you is equally important. Please click here for local office contact details.